Home » Customer Engagement Through Meaningful Digital Brand Strategy

Customer Engagement Through Meaningful Digital Brand Strategy

customer engagement strategy

What, specifically, draws customers to your business?

What makes you special — different from every other business the customer could choose to frequent? We believe that it boils down to a single core truth: the ways in which you are meaningful to your customer. When businesses ask questions like “How can we capture more revenue from our customers”, “How can we increase dwell time”, or “How can we better market our products with digital signage / social media / omni-channel” — be careful! The real question should always be: how can we be most meaningful to the customer? Your customer engagement strategy should focus on providing a truly meaningful customer experience.

CUBEngage is about discovering, creating and implementing truly meaningful customer experiences that will create an unmatched level of customer loyalty for your business. This is achieved by implementing unique and highly effective audio and digital engagement strategies within your venue(s).

From a technology perspective the scope of these projects will vary depending on the customer challenge. Some customer projects can be considered retail EIOT (The Enterprise Internet of Things) solutions, where various systems and devices (online and offline) are connected together in meaningful ways to engage customers and drive sales growth.

We are currently involved in some ground breaking retail IoT projects. Information on these projects will be published here soon.  The following technologies are currently being deployed in CUBE Engage projects:

  • Digital Signage

  • Mobile Apps

  • Overhead audio

  • VoIP, SIP & Media Servers (including On-Hold and In-Queue solutions for BroadWorks, Asterisk & FreeSWITCH, EUCM and Epygi)

  • AI & voice response systems

  • IoT Gateway

  • Point-of-Sale systems

  • Analytics

The following case studies illustrate what is possible.

Auto Parts Retailer

digital customer engagement for bespoke retailer

Electronics Retailer

digital customer engagement for bespoke retailer


digital customer engagement for bespoke retailer

Bespoke Retailer

digital customer engagement for bespoke retailer

I’m a retail / hospitality executive with targets to meet. How can CUBEngage help me to improve and implement customer engagement strategies in my business?

CUBEngage is a 5-step process we undertake in collaboration with your team and agency relationships.

We start by understanding how your brand best adds meaningfulness to customer’s lives (the why). Customers may want you to better connect the virtual to the physical world, thus bridging your on-line experience with your in-store experience. We will seek out ways this can be done meaningfully.

CUBE's goal is to work with you to create and implement an audio and digital customer engagement strategy. We then implement end-to-end technology-based solutions aimed at creating true customer and brand loyalty within each of your venues.

Our CUBE Platform consists of numerous components and services that can be assembled in very unique ways, and which can therefore completely differentiate you.  These include: music, audio messaging, digital signage, social media, mobile applications, loyalty systems, games, endless aisles and more — marketers would usually refer to these as tactics.

It is not just about the what though, but also about how it is applied.

Many businesses have found that service providers in digital signage and music are all too often trying to sell pre-canned solutions, without developing any understanding of why or how that actually helps your customer. That leads to the inevitable outcome where every business gets a generic service, and ends up looking and sounding the same as every other business. Providing generic services is the opposite of being meaningful to your customers, making it difficult to create customer and brand engagement.

By contrast, CUBEngage works to understand your customer, and works with your team to design the correct strategy: so that everything you do is meaningful to your customer. As all sensible marketers know, without strategy, tactics are meaningless!

CUBE components range from living entirely in the cloud, to having a physical presence at your venues from where they can coordinate and direct your venue’s digital tactics and strategy. But let's not get side-tracked by buzzwords — at CUBE we have a serious aversion to buzzwords. Instead, we have an unyielding focus on meaningful dialogue and results.

At CUBE, we simply believe that real businesses are those that have gone back to the core question — the purest, most honest and genuine question:

How best to serve the customer? How to be truly meaningful to the customer, in better ways, in a changing world?

Such businesses have a magical quality about them:when customers visit them, they are different than every other run-of-the-mill business, and feel magical to their customers.

Let us help you be meaningful and magical to your customers and to create unmatched customer loyalty - the kind of loyalty that will put your business far ahead of the competition. Let us help you build a customer engagement strategy that works to create real customer and brand loyalty.

Don't you owe it to your business to explore how CUBEngage can improve your in-store audio and digital customer engagement strategies? Why not let us help you create truly meaningful experiences for your customers, while differentiating you from the rest of the pack? You can find out right now how CUBEngage can help create your ideal customer engagement solution, by completing this quick contact form below.

Tweet about this on TwitterPin on PinterestShare on LinkedInShare on Google+Share on FacebookEmail this to someone